Job Description:
Tervis first introduced America to our iconic insulated drinkware in 1946. Since then, we've continued to delight our customers with thousands of creative designs and customizable options, hundreds of licenses, innovative new products, and a total commitment to sustainability and responsibility. We make drinkware with personality for use at home and on the go available on our website 24/7, and through partnerships with premium retailers nationwide.
Overview
Tervis is seeking experienced Chief Marketing Officer to lead the company’s brand, licensing, innovation, and digital growth agenda. This executive will play a critical role in accelerating Tervis’ next phase of growth by strengthening brand relevance, expanding distribution, and driving profitable revenue across channels. This is a highly strategic and hands-on leadership role (Coach & Player), combining brand building, product innovation, and commercial growth execution.
Key Responsibilities
- Define and lead brand strategy and positioning across all channels
- Own licensing strategy and partnerships (sports, entertainment, IP)
- Drive digital, social, and eCommerce growth (DTC + Amazon)
- Lead innovation and category management, including SKU strategy and pricing architecture
- Partner with Sales to expand distribution and key accounts
- Align with Operations and Supply Chain on demand planning and S&OP discipline
Why This Role
This is a unique opportunity to shape the future of a heritage challenger brand with significant runway for growth across channels, categories, and partnerships.
